What is Direct Trade?
More info from Joe Van Gogh on this term and what it means for TPB members Earlier in the summer, we introduced you to the folks at Joe Van Gogh, one of our favorite North Carolina coffee roaster! You'll find different varieties of their coffee on our menu throughout the year. Now we want to share more about the work they do with coffee growers all over the world. We have told you that Joe Van Gogh helps farmers by participating in direct trade . You might be wondering what that is. You’ve probably heard of fair trade, and maybe even seen it at your local grocery store. In recent years, there’s been a big divide in the fair trade world, and what resulted from the divide was “Fair Trade USA” and “Fair Trade International”. Direct Trade is another result of this split. Roasters realized that to be fair trade certified, farmers had to pay. This hurts small farmers who can’t pay for the certification. So, coffee-lovers and...